Method to Our Madness 

The first phase of the process is to discover all we can about you and your business.  We do this in multiple ways.  We will do the research into your industry, look at your competition to see what they are doing, not to emulate their efforts, but to do a better job.  Your job will be to teach us your vision, your goals and your exact needs for a website.  We will ask questions;  Who is the site for, existing clients or are you trying to obtain new business, or both? Are you going to sell products or services, or is the site going to be used just for lead generation?  Will you need a content management system or shopping cart?  We will need to find a good hosting solution or if you have an existing solution, will it be adequate for your new website.  This phase will give us all of the answers we need to pull together a solution and bring your vision to life.

After completing the discovery phase, we will then start to design graphic and layout samples.  When designing your website, we will approach it with a developed plan for the web sites structure.  A well structured and organized web design will ensure the search engine spiders ability to read every page of the web site, and provide a positive experience for the users.  Using what we found out in the discovery process, we will develop a theme for the site and stick to it throughout the entire site. 

Now is a good time to think about the content for the site.  Content is the lifeblood of the site - it is what your users use to determine the value of the site and what search engines use to evaluate and rank your site.  The client is responsible for the creation of the content.  We will help along the way, find a copy writer, but nobody knows the business or subject better than the client.  As part of the discovery phase we will have a strong list of keywords and phrases to infuse into the content to help get the search engine optimazation process get started.

When the cleint is happy with the "look and Feel" of the site, we then hand the site over to the developers who then create funtional beta versions of the site, testing the functionality of the design in all of the major browsers.  We make sure every page is optimized and if applicable the database and shopping carts are  functioning properly.  We ask the client to join in and participate in the testing phase of the web site, making sure they are happy with how the site is working.  When all of the details are worked out, it's time to deploy.

This is the final stage, all of the hard work completed and the site is ready for launch.  Only now should your web site be submitted to the search engines.  On site optimization will make it easy for the search engine spiders to evaluate and rank the website.  The final phase will now be to start on the off-page optimization and to deploy the marketing strategies.

Many of our clients choose us for their web hosting, and implementing SEO and SEM servieces.  Because successful websites need to stay fresh and have ever changing content, we offer website maintenance serves to our clients.  These services are available to all, whether we designed your website or not.